Harness the headline | 2021 fortune 100 list of German brand value
Release time：
2022-11-21 11:08
Source：
Brand Finance, a UK brand rating agency, has released its Deutschland 100 2021 Brand Value list. Mercedes retained the top spot, Deutsche Telekom moved up to second and Volkswagen slipped to third.
The top 100 German brands have a combined value of 457.4 billion euros. Among them, seven cars are worth 171.47 billion euros, accounting for 37.5%; 3 telecom brands 45.41 billion euros, accounting for 9.9%; 10 retail brands 41.18 billion euros, accounting for 9.0%; 4 engineering construction brands 37.60 billion euros, accounting for 8.2%; 5 insurance brands 29.49 billion euros, accounting for 6.4%; The value of six technology brands was 21.09 billion euros, accounting for 4.6%; 4 clothing brands 17.75 billion euros, 3.9%; 6 logistics brands 16.35 billion euros, accounting for 3.6%; 12.09 billion euros, or 2.6%, from five utility brands; Five chemical brands accounted for 11.38 billion euros, or 2.5%.
Ranked brand category Brand value
1. Mercedes-Benz Cars 49.57 billion euros /-15.6%
2, Deutsche Telekom Telecom 43.51 billion euros /+20.6%
3. Volkswagen 40.031 billion euros /-1.3%
4. BMW, 34.435 billion euros /-5.8%
5. Porsche Cars 29.223bn euros /-4.6%
6. Siemens Group Engineering and construction €17.577 billion /-2.9%
7. Allianz Insurance 172.01 billion euros /-23.3%
8. Bosch Engineering and Construction €15.649 billion /-11.6%
9. SAP Technologies 15.317 billion euros /+2.5%
10. Audi AG 14.632 billion euros /-4.5%
11. Aldi Retail
12. Adidas Apparel
13. Lidl Retail
14. DHL Logistics
15. BASF Chemicals
16. Nivea Cosmetics and personal care
17. Fresenius Health Care
18. Munich Re Insurance
19. E.ON (E.ON) Utilities
20. Zalando Retail
21. Bayer Pharmaceuticals
22. Edeka Retail
23. Puma clothing
24. Hannover Re Insurance
25. Engineering and Construction in Hochtief
26. Delivery Hero Retail
27. Deutsche Bahn (DB) Logistics
28. Deutsche Post Logistics
29. Kaufland Retail
30, Deutsche Bank
31. Ergo Insurance
32. Continental tires
33. Infineon Technologies
34. Uniper Utilities
35. TUI Travel & Leisure
36. Linde Chemicals
37. MAN
38. BayWa Food
39. Knorr Food
40. Lufthansa
41. Schwarzkopf Cosmetics and Personal Care
42. German Central Cooperative Bank (DZ Bank)
43. Metro Retail
44. Versicherungskammer Bayern Insurance
45. 1&1 IONOS Technology
46. thyssenkrupp Mining, steel
47. Hugo Boss clothing
48, 1&1 Drillisch Telecom
49. Opel Cars
50, Merck KGaA Pharmaceuticals
51. Commerzbank, the German bank
52. Netto Marken-Discount Retail
53. HeidelbergCement Engineering and construction
54. Baden-wurttemburg Energy (EnBW) utility
55. Media Markt Saturn Retail
56. Evonik Chemicals
57. Schaeffler auto parts
58. Aptamil Food
59. Persil for the home
60. Covestro Chemicals
61, Prosieben Media
62. Jacobs Soft Drink
63. RWE Public Utilities
64. Dr. Oetker Foods
65. HypoVereinsbank
66. Bonte (Brenntag) chemicals
67. Schwabisch Hall Bank
68. DZ HYP Bank
69. Henkell sparkling wine and wine
70. Hapag-Lloyd Logistics
71. Vonovia Real Estate
72. DekaBank Bank
73. TeamBank
74, Siemens Energy, a utility
75. Otto Retail
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